Bariatric medicine focuses on the medical management of obesity and its related health conditions. This field includes non-surgical treatments such as dietary counseling, behavioral therapy, and pharmacotherapy to help patients achieve and maintain a healthy weight. Bariatric medicine also involves the management of obesity-related conditions like type 2 diabetes, hypertension, and cardiovascular diseases. The goal is to provide comprehensive care that improves the overall health and quality of life for individuals struggling with obesity.